Great information regarding mortgages for Manufactured Homes, Modular Homes, and Mobile Homes…
Great information regarding mortgages for Manufactured Homes, Modular Homes, and Mobile Homes…
Must read if you intend to spend money on Facebook advertising. Let the professionals at Manufactured Home Source help you with any and all of your Internet Marketing needs…we can help you sell more manufactured homes and bring residents to your mobile home park, land-lease community.
Wow, really cool stuff from Stephanie Buck via www.mashable.com
Excellent information from SanJoseGreenHome.com regarding the unexpected benefits of modular housing.
As I travel around the country educating organizations on how to fill their pipeline with prospective homebuyers and implementing a sound business process to make sure they take those prospective homebuyers through their home buying journey, it amazes me how many companies don’t have a comprehensive, targeted Internet marketing strategy to make sure their prospective homebuyers are finding them on the Internet. The objective of any marketing campaign is to attract qualified potential buyers to your company. A key component of this is to be where the qualified potential buyer is looking. With 87% of home buyers using the Internet in their home buying process (National Association of Realtors’ 2008 “Profile of Home Buyers and Sellers”), it is imperative you have a comprehensive, targeted Internet marketing strategy to make sure you are where people are looking. While most of these organizations have websites, their websites are often lost in all the noise of the World Wide Web. I hear it all the time, “We have a website, we have the Internet covered”, and my very next question to them is, “where does your website come up on major search terms for our industry that will bring you prospective homebuyers in your market?” In most cases, the reality is they are not placed very high, prospective homebuyers are not finding them, and they are not reaching their entire market. In fact, they are losing sales to competitors who are and have a comprehensive, targeted Internet strategy. This article will first discuss how prospective homebuyers find you on the Internet and then discuss what your best and most economical strategy is to make sure you are capturing as much of your home buying market as possible.
So how do people find you on the Internet? Search engines, and there are many available for people to choose from. Google and Yahoo are the two biggest with Google comprising of 70% of the market and Yahoo 15%. Together they make up 85% of all searches done on the Internet. Once a prospective homebuyer enters a search engine such as Google, they are prompted to do a ‘keyword combination’ search for what they are looking for, for example “Manufactured Home Dealers”. When the search is entered, the search engines return any websites they identify as relevant for the keyword combination. Your goal is to come up as high on the search engine results as possible, ideally #1 and at the very least, front page exposure for any term that will attract a prospective homebuyer in your market. While in theory this seems easy, it can get complicated when you are a manufactured home dealer in Hammond, LA and a keyword combination search such as “Manufactured Home Dealers” can capture the interest of the prospective homebuyer who is interested in purchasing a home in Monroe, MI just as easily as the prospective homebuyer who is interested in purchasing a home in Hammond, LA. On top of that, when the keyword combination search “Manufactured Home Dealers” is conducted on Google, Google identifies over 340 million websites relevant to that keyword combination. Having your organization stand out over the 340 million other websites can be daunting, expensive, difficult, and time-consuming. In addition, there are no guarantees you will see results with any of your efforts as there are 340 million other websites trying to accomplish the same thing you are. It simply doesn’t make sense to spend the time, money, and effort to get to the top of searches that encompass your prospective homebuyer market yet expand way beyond it.
What is your best strategy to make sure you are capturing as much of your home buying market as possible? The most economical and useful way to fully market your organization on the Internet is to have your own website cover specific terms to your home buying market such as “Manufactured Home Dealers in Hammond, LA” or “Oak Creek Homes in Hammond, LA” and use an Internet listing service like ManufacturedHomeSource.com that already has an established presence on all the major search engines for factory-built housing terms including many of the broader terms like “Manufactured Home Dealers” or “Manufactured Home Communities”. This two pronged approach really allows you to spread as wide of a marketing net as possible while making the most of your marketing dollars. This is especially true when your only cost to use an Internet listing service such as ManufacturedHomeSource.com is when a prospective homebuyer contacts you that is interested in your homes/community.
Having a website is great, but if you don’t have a comprehensive, targeted Internet marketing strategy to make sure your prospective homebuyers are finding you on the Internet you are losing out on sales. By strategically optimizing your website to improve the way a search engine ranks your website in specific searches such as “Manufactured Home Dealers in Hammond, LA” or “Oak Creek Homes in Hammond, LA” and by using an Internet listing service that already has an established presence on all the major search engines for factory-built housing terms for the terms that include but expand beyond your prospective home buying market, your organization can capture as much of your prospective home buying market as possible while significantly improving the quality and quantity of your Internet leads.
Manufactured Home Source can help you make the most out of the Internet. Let’s talk…
Manufactured Homes are built entirely in a factory under the federal building code administered by the Department of Housing and Urban Development (HUD). These homes are constructed to meet the Federal Manufactured Home Construction and Safety Standard Act of June 15, 1976. The federal standards regulate manufactured housing design and construction, strength and durability, transportability, fire resistance, energy efficiency and quality. The HUD Code also sets performance standards for the heating, plumbing, air conditioning, thermal and electrical systems. HUD is the only federally-regulated national building code. Each home or segment of a home is labeled with a red tag that is the manufacturer’s guarantee the home was built to conform to the HUD code. On-site additions, such as garages, decks and porches, often add to the attractiveness of manufactured homes and must be built to local, state or regional building codes.
Manufactured homes generally come in single or two-section units and their dimensions range from 8 feet or more wide and 40 feet or more long. Manufactured homes can be placed on a basement and include multiwides and expandable manufactured homes. Excluded are travel trailers, motor homes, and modular housing.
Manufactured Homes are built by a variety of manufacturers ranging from small, independent producers of highly customized modular homes to large publicly-traded manufactured home manufacturers.
Some of the largest manufactured home builders include:
•Fleetwood Manufactured Homes
•Palm Harbor Homes
•Southern Energy Homes
•Manufactured Housing Enterprises
In addition there are many smaller manufacturers of homes ranging from compact park model homes to multi-story modular homes that would be at home in any neighborhood in the country. The list of manufactured home manufacturers is in flux as the industry goes through a period of consolidation; to find the home manufacturer that is right for you, take your time and research the wide variety of options available. Start by searching on Google and Yahoo! but also plan on visiting manufactured home retailers and factories and walking through a number of different models to find the factory-built home that is perfect for you!
Modular homes are homes that are built in two or more sections in a controlled factory setting that are then transported and assembled at the building site. Modular homes are built to either local or state building codes as opposed to manufactured homes (sometimes still erroneously referred to as mobile homes) which are also built in a factory but are governed by a federal building code.
Modular homes can be completely customized to meet the home-buyers needs and tastes as well as to meet local building and zoning codes and to better withstand local issues such as hurricanes, earthquakes or snowload. Modern modular homes are built with the highest quality materials and construction. The benefits of building homes in a factory are similar to the benefits of building automobiles in a factory and can include:
•High degree of quality control
•Lack of exposure to the elements during construction
•Better control of inventory of materials including protection from theft and the effect of rain and snow
•Volume purchasing discount as well as more efficient use of materials
•Shorter time to move-in
The greater efficiency of building homes in a factory environment, rather than on-site, means that you, the home-buyer, can move into the home of your dreams at a significant savings and with a higher level of quality than you would if you were to choose a site-built home rather than a modular home.
Since they are built to local building codes, modular homes are treated the same as site-built homes with respect to zoning, financing, appraisal, and value appreciation.
There are many benefits to living in a modern manufactured home community ranging from lifestyle and social benefits to financial and tax benefits.
A major benefit of living in a modern manufactured home community comes from living in a modern manufactured home. Today’s manufactured homes offer the best value for the highest quality home on the market. Manufactured homes are durable, state-of-the art housing with custom features and options at prices you can afford. Modern manufactured homes are constructed from the same materials as most site-built homes but they are built in a quality-controlled, factory environment where the materials are never exposed to the elements. Sizes of homes can range from about 1000 square feet up to 3000 or more square feet. Today’s manufactured homes offer features once only available in more expensive homes such as stainless steel kitchens, woodburning fireplaces, spacious family rooms and studies, whirlpool baths, energystar-certification and universal design features for aging in place. Manufactured homes can offer all of the amenities and comforts found in a site-built home but often cost 20 to 35% less per square foot.
Additionally, manufactured home communities are well-planned, attractive and secure communities that are managed by professional community managers who keep them well-maintained, attractive and secure. Manufactured home communities provide a secure living situation; many have their own security services and neighborhood watch programs. There are a wide array of services and amenities available in manufactured home communities ranging from lawn maintenance, trash and snow removal to amenities like pools, clubhouses and playgrounds! There is a wide range of communities to choose from across the country. They can be found near shopping, schools and employment centers or near beach, lake and mountain resorts. Also active adult communities offer organized social activities, walking trails, fitness centers and even golf courses.
There are many financial and tax benefits to living in a land-lease manufactured home community. The homebuyer purchases the home only which makes initial out of pocket investment much lower. Lower monthly payments leave more money in your budget for other things. And, just like with site-built homes, the interest on a manufactured home loan is tax deductible in most cases.
With all of these benefits and more, manufactured home communities offer greater value for your dollar than you can find elsewhere.
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