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Mortgage Advice > mortgage for manufactured home

Great information regarding mortgages for Manufactured Homes, Modular Homes, and Mobile Homes…

 

Mortgage Advice > mortgage for manufactured home.


Start-up says 80% of its Facebook ad clicks came from bots – latimes.com

 

Must read if you intend to spend money on Facebook advertising. Let the professionals at Manufactured Home Source help you with any and all of your Internet Marketing needs…we can help you sell more manufactured homes and bring residents to your mobile home park, land-lease community.

 

 

Start-up says 80% of its Facebook ad clicks came from bots – latimes.com.


5 Companies on the Cutting Edge of Sustainable Prefab Housing

 

Wow, really cool stuff from Stephanie Buck via www.mashable.com

 

5 Companies on the Cutting Edge of Sustainable Prefab Housing.


3 Surprising Benefits of New Prefabricated Eco-Friendly Homes | SanJoseGreenHome.com

Excellent information from SanJoseGreenHome.com regarding the unexpected benefits of modular housing.

 

3 Surprising Benefits of New Prefabricated Eco-Friendly Homes | SanJoseGreenHome.com.


We are looking for link exchange partners!

Some benefits of link exchanges:

Value: The “cost per click” on most search engines is increasing. As more and more websites vie for the traffic directed by pay-per-click website, the cost to the advertiser will raise. On the other hand reciprocal links from other website, in most instances cost you nothing except the time to submit your URL and other details.

Reliability: Reciprocal links continue to drive traffic for as long as the links exists. It’s true that you can not expect the same results as from the major search engines, but then again, there are no ongoing costs.

Search Result Enhancement: As long as there are free search engines, many of them will reward you for being “popular”. This popularity is often measured in the number of links that are directed to your website, and to a lesser extent to the number of links going out of your site, a commonly overlooked fact. Search engine results and website listing placement tends to improve dramatically for sites that implement good link exchange practices.

True Network Effect: Reciprocal links are a widely-distributed source of traffic. They are not reliant upon a single point of control, as are many other sources of traffic, like search engines. Links represent a “fail-safe” network. They are protected from the ever-changing criteria and consolidation of the free search engines, and they are sheltered from the competitive attacks that is now taking place with the pay-per-click bidding wars.

Publicity: The very act of asking for the link from another site is equivalent to an industry-specific press release, but the payoff here can be long term. You never know what will come your way from making your market aware, especially if your product is new or unique. In fact, in promoting your website you may well also be promoting your product. A legitimate request to another website to sway or exchange links is the ONLY way to properly engage in email website promotion, without “spamming”.

Branding: The more links you have, the greater the “branding” effect for your name. This broad awareness can improve the click-through-ratio for your links. At the least, it makes surfers curious as to why your site name seems to show up everywhere.

Traffic Driver: A well-structured links page can actually be used to bring people back to your site. As well as being a vehicle for website promotion it can also be a valuable resource to your visitors, and they will come back to it again and again.

Links to other sites is not a net traffic drain. This line of thinking is simply flawed, for a variety of reasons. The benefits of linking far outweigh the occasional click out of your site by people who are ready to leave. A well-designed links page opens all of the outgoing links in a new browser window, leaving your site open on the user’s machine.

Minimal Oversight: Unlike pay-per-click search engines and banner ads, links take only limited management time once they are in place. This is the opposite of pay-per-click, because when you are spending money for each click, you need to constantly stay on top of both your bids and your volume. That is a hidden but very real cost of pay-per-click banners and ads. To assist you in managing your links, our site offers GI Link Manager, free for the downloading.

Asset Value: Reciprocal links are assets of the business. Like the bricks of a house, a few don’t amount to much, but pile them up, and you have a rock-solid foundation and structure. They can also greatly enhance the equity value of a website.

Interested in becoming a link exchange partner with us? Contact me for more information: derrick@manufacturedhomesource.com


Are your prospective homebuyers finding you on the Internet?

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by derrick @ 11:35 am on March 13, 2012

As I travel around the country educating organizations on how to fill their pipeline with prospective homebuyers and implementing a sound business process to make sure they take those prospective homebuyers through their home buying journey, it amazes me how many companies don’t have a comprehensive, targeted Internet marketing strategy to make sure their prospective homebuyers are finding them on the Internet. The objective of any marketing campaign is to attract qualified potential buyers to your company. A key component of this is to be where the qualified potential buyer is looking. With 87% of home buyers using the Internet in their home buying process (National Association of Realtors’ 2008 “Profile of Home Buyers and Sellers”), it is imperative you have a comprehensive, targeted Internet marketing strategy to make sure you are where people are looking. While most of these organizations have websites, their websites are often lost in all the noise of the World Wide Web. I hear it all the time, “We have a website, we have the Internet covered”, and my very next question to them is, “where does your website come up on major search terms for our industry that will bring you prospective homebuyers in your market?” In most cases, the reality is they are not placed very high, prospective homebuyers are not finding them, and they are not reaching their entire market. In fact, they are losing sales to competitors who are and have a comprehensive, targeted Internet strategy. This article will first discuss how prospective homebuyers find you on the Internet and then discuss what your best and most economical strategy is to make sure you are capturing as much of your home buying market as possible.

So how do people find you on the Internet? Search engines, and there are many available for people to choose from. Google and Yahoo are the two biggest with Google comprising of 70% of the market and Yahoo 15%. Together they make up 85% of all searches done on the Internet. Once a prospective homebuyer enters a search engine such as Google, they are prompted to do a ‘keyword combination’ search for what they are looking for, for example “Manufactured Home Dealers”. When the search is entered, the search engines return any websites they identify as relevant for the keyword combination. Your goal is to come up as high on the search engine results as possible, ideally #1 and at the very least, front page exposure for any term that will attract a prospective homebuyer in your market. While in theory this seems easy, it can get complicated when you are a manufactured home dealer in Hammond, LA and a keyword combination search such as “Manufactured Home Dealers” can capture the interest of the prospective homebuyer who is interested in purchasing a home in Monroe, MI just as easily as the prospective homebuyer who is interested in purchasing a home in Hammond, LA. On top of that, when the keyword combination search “Manufactured Home Dealers” is conducted on Google, Google identifies over 340 million websites relevant to that keyword combination. Having your organization stand out over the 340 million other websites can be daunting, expensive, difficult, and time-consuming. In addition, there are no guarantees you will see results with any of your efforts as there are 340 million other websites trying to accomplish the same thing you are. It simply doesn’t make sense to spend the time, money, and effort to get to the top of searches that encompass your prospective homebuyer market yet expand way beyond it.

What is your best strategy to make sure you are capturing as much of your home buying market as possible? The most economical and useful way to fully market your organization on the Internet is to have your own website cover specific terms to your home buying market such as “Manufactured Home Dealers in Hammond, LA” or “Oak Creek Homes in Hammond, LA” and use an Internet listing service like ManufacturedHomeSource.com that already has an established presence on all the major search engines for factory-built housing terms including many of the broader terms like “Manufactured Home Dealers” or “Manufactured Home Communities”. This two pronged approach really allows you to spread as wide of a marketing net as possible while making the most of your marketing dollars. This is especially true when your only cost to use an Internet listing service such as ManufacturedHomeSource.com is when a prospective homebuyer contacts you that is interested in your homes/community.

Having a website is great, but if you don’t have a comprehensive, targeted Internet marketing strategy to make sure your prospective homebuyers are finding you on the Internet you are losing out on sales. By strategically optimizing your website to improve the way a search engine ranks your website in specific searches such as “Manufactured Home Dealers in Hammond, LA” or “Oak Creek Homes in Hammond, LA” and by using an Internet listing service that already has an established presence on all the major search engines for factory-built housing terms for the terms that include but expand beyond your prospective home buying market, your organization can capture as much of your prospective home buying market as possible while significantly improving the quality and quantity of your Internet leads.

Manufactured Home Source can help you make the most out of the Internet. Let’s talk…


What is a manufactured home?

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by derrick @ 11:38 am on March 12, 2012

Manufactured Homes are built entirely in a factory under the federal building code administered by the Department of Housing and Urban Development (HUD). These homes are constructed to meet the Federal Manufactured Home Construction and Safety Standard Act of June 15, 1976. The federal standards regulate manufactured housing design and construction, strength and durability, transportability, fire resistance, energy efficiency and quality. The HUD Code also sets performance standards for the heating, plumbing, air conditioning, thermal and electrical systems. HUD is the only federally-regulated national building code. Each home or segment of a home is labeled with a red tag that is the manufacturer’s guarantee the home was built to conform to the HUD code. On-site additions, such as garages, decks and porches, often add to the attractiveness of manufactured homes and must be built to local, state or regional building codes.

Manufactured homes generally come in single or two-section units and their dimensions range from 8 feet or more wide and 40 feet or more long. Manufactured homes can be placed on a basement and include multiwides and expandable manufactured homes. Excluded are travel trailers, motor homes, and modular housing.


What are the top Manufactured and Mobile Home Manufacturers?

Manufactured Homes are built by a variety of manufacturers ranging from small, independent producers of highly customized modular homes to large publicly-traded manufactured home manufacturers.

Some of the largest manufactured home builders include:

•Champion Homes
•Fleetwood Manufactured Homes
•Clayton Homes
•Cavalier Homes
•Skyline Homes
•Palm Harbor Homes
•American Homestar
•Fairmont Homes
•Patriot Homes
•Horton Homes
•Southern Energy Homes
•Liberty Homes
•Cavco Homes
•Jacobsen Homes
•Manufactured Housing Enterprises

In addition there are many smaller manufacturers of homes ranging from compact park model homes to multi-story modular homes that would be at home in any neighborhood in the country. The list of manufactured home manufacturers is in flux as the industry goes through a period of consolidation; to find the home manufacturer that is right for you, take your time and research the wide variety of options available. Start by searching on Google and Yahoo! but also plan on visiting manufactured home retailers and factories and walking through a number of different models to find the factory-built home that is perfect for you!


What is a modular home? What is the difference between manufactured homes and a modular homes?

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by derrick @ 1:19 pm on March 8, 2012

Modular homes are homes that are built in two or more sections in a controlled factory setting that are then transported and assembled at the building site. Modular homes are built to either local or state building codes as opposed to manufactured homes (sometimes still erroneously referred to as mobile homes) which are also built in a factory but are governed by a federal building code.

Modular homes can be completely customized to meet the home-buyers needs and tastes as well as to meet local building and zoning codes and to better withstand local issues such as hurricanes, earthquakes or snowload. Modern modular homes are built with the highest quality materials and construction. The benefits of building homes in a factory are similar to the benefits of building automobiles in a factory and can include:

•High degree of quality control
•Lack of exposure to the elements during construction
•Better control of inventory of materials including protection from theft and the effect of rain and snow
•Volume purchasing discount as well as more efficient use of materials
•Shorter time to move-in

The greater efficiency of building homes in a factory environment, rather than on-site, means that you, the home-buyer, can move into the home of your dreams at a significant savings and with a higher level of quality than you would if you were to choose a site-built home rather than a modular home.

Since they are built to local building codes, modular homes are treated the same as site-built homes with respect to zoning, financing, appraisal, and value appreciation.


What are the benefits of living in a manufactured home community?

There are many benefits to living in a modern manufactured home community ranging from lifestyle and social benefits to financial and tax benefits.

A major benefit of living in a modern manufactured home community comes from living in a modern manufactured home. Today’s manufactured homes offer the best value for the highest quality home on the market. Manufactured homes are durable, state-of-the art housing with custom features and options at prices you can afford. Modern manufactured homes are constructed from the same materials as most site-built homes but they are built in a quality-controlled, factory environment where the materials are never exposed to the elements. Sizes of homes can range from about 1000 square feet up to 3000 or more square feet. Today’s manufactured homes offer features once only available in more expensive homes such as stainless steel kitchens, woodburning fireplaces, spacious family rooms and studies, whirlpool baths, energystar-certification and universal design features for aging in place. Manufactured homes can offer all of the amenities and comforts found in a site-built home but often cost 20 to 35% less per square foot.

Additionally, manufactured home communities are well-planned, attractive and secure communities that are managed by professional community managers who keep them well-maintained, attractive and secure. Manufactured home communities provide a secure living situation; many have their own security services and neighborhood watch programs. There are a wide array of services and amenities available in manufactured home communities ranging from lawn maintenance, trash and snow removal to amenities like pools, clubhouses and playgrounds! There is a wide range of communities to choose from across the country. They can be found near shopping, schools and employment centers or near beach, lake and mountain resorts. Also active adult communities offer organized social activities, walking trails, fitness centers and even golf courses.

There are many financial and tax benefits to living in a land-lease manufactured home community. The homebuyer purchases the home only which makes initial out of pocket investment much lower. Lower monthly payments leave more money in your budget for other things. And, just like with site-built homes, the interest on a manufactured home loan is tax deductible in most cases.

With all of these benefits and more, manufactured home communities offer greater value for your dollar than you can find elsewhere.


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