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Start-up says 80% of its Facebook ad clicks came from bots – latimes.com

 

Must read if you intend to spend money on Facebook advertising. Let the professionals at Manufactured Home Source help you with any and all of your Internet Marketing needs…we can help you sell more manufactured homes and bring residents to your mobile home park, land-lease community.

 

 

Start-up says 80% of its Facebook ad clicks came from bots – latimes.com.


ADVANTAGES OF MANUFACTURED HOUSING

In the face of today’s challenging economy, the need for quality, affordable housing has never been greater. Today’s manufactured homes can deliver outstanding quality and performance at prices ranging from 10 to 35 percent less per square foot than conventional site-built homes. These savings allow more and more americans to own their own home, even in the face of an ever-widening housing affordability gap.

The affordability of manufactured housing can be attributed directly to the efficiencies emanating from the factory-building process. The controlled construction environment and assembly-line techniques remove many of the problems encountered during traditional home construction, such as poor weather, theft, vandalism, damage to building products and materials, and unskilled labor. factory employees are trained and managed more effectively and efficiently than the system of contracted labor employed by the site-built home construction industry.

Much like other assembly-line operations, manufactured homes benefit from the economies of scale resulting from purchasing large quantities of materials, products and appliances. manufactured home builders are able to negotiate substantial savings on many components used in building a home, with these savings passed on directly to the homebuyer.

Today’s manufactured homes have experienced a major evolution in the types and quality of homes being offered to buyers. Technological advances are allowing manufactured home builders to offer a much wider variety of architectural styles and exterior finishes that will suit most any buyer’s dreams, all the while allowing the home to blend in seamlessly into most any neighborhood. Two-story and single-family attached homes are but two of the new styles being generated by factory-built innovation. as a result, today’s manufactured homes are offering real housing options for the neglected suburban and urban buyers.

At the same time, greater flexibility in the construction process allows for each home to be customized to meet a buyer’s lifestyle and needs. Interior features now include such features as vaulted ceilings and working fireplaces to state-of-the-art kitchens and baths, giving the homebuyer all the features found in traditional, site-built homes. enhanced energy efficiency in manufactured homes, achieved with upgraded levels of insulation and more efficient heating and cooling systems, provide another source of savings for homeowners, especially in this era of rising energy costs. smart buyers are turning to EnergyStar-labeled manufactured homes for substantial savings in many aspects of owning and operating home.

Technological advances, evolutionary designs, and a focus on delivering quality homes that families can afford are the driving forces within the manufactured housing industry. That’s why more people are turning to manufactured housing to deliver homes that fit their needs and wants, at prices they can afford!

Cost-Effective:
Depending on the region of the country, construction cost per square foot for a new manufactured home averages 10 to 35 percent less than costs for a comparable site-built home.

Independent appraisal studies confirm that manufactured homes can appreciate in value just like other forms of housing.

Built for Quality:

All aspects of the construction process are controlled.

The weather does not interfere with construction and cause delays.

All technicians, craftsmen and assemblers work as a team and are professionally supervised.

Inventory is better controlled and materials are protected from theft and weather-related damage.

All construction materials, as well as interior finishes and appliances, are purchased in volume for additional savings.

Cost of interim construction financing is significantly reduced or eliminated.

All aspects of construction are continually inspected by aprofessionally trained third-party inspector.

Amenities:

Floor plans are available that range from basic to elaborate. These include vaulted or tray ceilings, fully-equipped kitchens, walk-in closets, and bathrooms with recessed tubs and whirlpools.

A variety of exterior siding is available, including metallic, vinyl, wood, or hardboard. In some cases, homebuyers can also opt for stucco exteriors.

Homes have pitched roofs with shingles and gabled ends.

Design features such as bay windows are available.

Awnings, patio covers, decks, site-built garages and permanent foundations often are available as upgrades.

The home can be customized to meet the needs of the consumer.

Safety:

The building materials in today’s manufactured home are the same as those used in site-built homes.

The homes are engineered for wind safety and energy efficiency based on the geographic region in which they are sold.

Manufactured homes are among the safest housing choices available today due to federal laws requiring smoke detectors, escape windows, and limited combustible materials around furnaces, water heaters and kitchen ranges.

Properly installed homes can withstand 120-130 mph 3-second gust winds in areas prone to hurricanes.

This information is courtesy of the Manufactured Housing Institute Quick Facts 2011


What are the benefits of living in a manufactured home community?

There are many benefits to living in a modern manufactured home community ranging from lifestyle and social benefits to financial and tax benefits.

A major benefit of living in a modern manufactured home community comes from living in a modern manufactured home. Today’s manufactured homes offer the best value for the highest quality home on the market. Manufactured homes are durable, state-of-the art housing with custom features and options at prices you can afford. Modern manufactured homes are constructed from the same materials as most site-built homes but they are built in a quality-controlled, factory environment where the materials are never exposed to the elements. Sizes of homes can range from about 1000 square feet up to 3000 or more square feet. Today’s manufactured homes offer features once only available in more expensive homes such as stainless steel kitchens, woodburning fireplaces, spacious family rooms and studies, whirlpool baths, energystar-certification and universal design features for aging in place. Manufactured homes can offer all of the amenities and comforts found in a site-built home but often cost 20 to 35% less per square foot.

Additionally, manufactured home communities are well-planned, attractive and secure communities that are managed by professional community managers who keep them well-maintained, attractive and secure. Manufactured home communities provide a secure living situation; many have their own security services and neighborhood watch programs. There are a wide array of services and amenities available in manufactured home communities ranging from lawn maintenance, trash and snow removal to amenities like pools, clubhouses and playgrounds! There is a wide range of communities to choose from across the country. They can be found near shopping, schools and employment centers or near beach, lake and mountain resorts. Also active adult communities offer organized social activities, walking trails, fitness centers and even golf courses.

There are many financial and tax benefits to living in a land-lease manufactured home community. The homebuyer purchases the home only which makes initial out of pocket investment much lower. Lower monthly payments leave more money in your budget for other things. And, just like with site-built homes, the interest on a manufactured home loan is tax deductible in most cases.

With all of these benefits and more, manufactured home communities offer greater value for your dollar than you can find elsewhere.


Four Common Problems with Internet Lead Handling and Sales Processes

By Chad Carr, Rainmaker Consulting

I am excited about the opportunity to write for this website because I see so many misconceptions about Internet Leads and how they fit into a company’s marketing and sales process.

As a consultant to Housing Retailers for almost twenty years, I have been in hundreds of dealerships. In almost every one of those dealerships there has been a need to improve the process sales people use for handling leads, especially Internet leads.

When I first met the principals at ManufacturedHomeSource.com, I was very excited about their ability to deliver Internet Leads to a dealership. But it quickly became apparent that even dealers with a good sales process in place had no idea what to do with Internet leads.

It is not unusual for a salesperson to come up to me at a dealership when the boss isn’t around and start complaining about the stack of garbage leads he is supposed to be working from the Internet. In most of these cases, it takes only a little bit of questioning to identify why the salesperson has this attitude. I can promise you it is never that the Internet Leads weren’t actually good leads.

Let me share a few reasons for these negative attitudes:

Age – In sales there is a saying, “The older they are the colder they are”. Why would anyone think its okay to let Internet Leads sit around for days before we get back to them?

Research shows that customers will lose 50% of their interest in a company or product within 3 hours of their initial inquiry. Yet, as an industry, we average five days before getting back to an Internet lead. That’s terrible.

If a salesperson is handed leads that are old, they are going to be disappointed when they call those leads. Likewise, if they are handed new leads and sit on them for a few days, they will not be happy with their results when they finally do get around to calling.

This makes total sense. If I left you a phone message asking you to call me about the product you are selling and you waited several days before you called me, you would expect the cold shoulder from me. Don’t let this happen to you – call your Internet Leads as fast as possible.

Wrong Expectations – Many times when salespeople call Internet Leads they have the expectation they will be talking to someone who is ready to buy a house.

This can happen, but more often than not, Internet Leads are contacting dealers very early in their decision making process. If you suddenly move into the selling mode with someone you have never met and who is not ready to be sold, you are going to put them off.

As strange as this might sound, the number one thing customers are looking for on the Internet is someone with whom they can build a relationship. Your job as a salesperson is to develop a relationship with that lead first. Selling them a house will come later, but only if you have a good relationship.

Lack of Training – Almost everyone agrees it is important to train salespeople. Dealers send salespeople to factories to gain product knowledge; they send them to sales training to learn a sales process; they may even do some basic telephone skills work with them. However, dealers almost never invest any time or money to train their sales people what to do with an Internet Lead.

For example, if you are responding to an Internet Lead, it is likely you will have to write e-mail. Have you been trained on how to write a good e-mail? Do you know what to include and what to leave out of these e-mails? Do you now how to use the spell check and grammar check features of your e-mail system?

With the Internet, dealerships have a completely new way of collecting and communicating with leads. Dealers need to invest in training their people on how to use this new tool to build relationships and make sales.

Lack of a Process – If a sales manager hands a salesperson a stack of leads and says “See what you can do with these” the whole endeavor is going to be doomed. Every dealership needs to have a written and well-designed process for handling Internet Leads.

This process needs to address how quickly you will respond, how often you will respond, what you will do if the customer doesn’t return your calls, how you will answer the question “What’s the price” and much, much more.

A lot of my work these days is centered on helping dealerships put together an effective process for working with Internet Leads and then training their people how to use that process.

I will try to share some of that information through this blog, but if you would like to get started with your process, I would recommend coming to my free webinar entitled, “Unlocking the Secrets of the Internet”. Send an e-mail to chad@getRain.com and I will let you know when the next webinar will be held.

Chad Carr is the President of Rainmaker Consulting, a second-generation family business that provides Retail Management Software and Consulting Services for the Housing, RV and Trailer markets.

Rainmaker works with dealers ranging in size from five to six people up to some of the biggest and most well recognized names in the industry. For more information about their services, visit their web-site at www.getRain.com or contact Chad at (800) 336-0339 or chad@getRain.com.


10 Easy Tips to Help you Purchase a Manufactured Home

So, you’ve decided you’d like to buy a manufactured or modular home, or perhaps you are considering retiring to a manufactured home community in warmer climates. This list of 10 easy steps should serve as an outline for this process and guide you through your journey.
1. Amenities. Whether you are looking at homes in mobile home parks or at manufactured and modular home dealers, make a list of ‘must haves’, ‘would like to haves’, and ‘can live with outs’. This will help prioritize what is important and either rule in or out a home model or a manufactured home community. This list may include things like a porch, mud room, or pitched roof for homes; or age restricted, family oriented, or proximity to work, school, the beach, etc. for communities as well as community amenities like playgrounds, swimming pool, etc.
2. Research the product. You are looking for a home that you will be living in for years to come, be sure you are happy with it. Using your list of amenities, research the manufacturers and models available, or manufactured home communities that are out there. Be sure to read reviews and evaluations from current and past owners, check the Better Business Bureau and other online resources to see if there have been any complaints filed against the manufacturer or community owner. Also, a good manufactured home dealer or community should have a website that gives you in-depth information about their organization.
3. Location. After you research the manufactured homes and modular homes that are out there, move on to the next phase of finding out where that home or community is available. Make a list of the availability, starting with the closest, it will help in the next phase of research.
4. Get your credit score. At this point you need to get your finances in order, and see what you will need in the way of loans. Manufactured home dealers and communities typically have resources for getting the pre-approval process started.  It is a great courtesy to the sales person to know what your price range is before you shop through homes.
5. Zoning/CCR issues. For example, if you intend to add a garage or a storage shed, will this be allowed? Many manufactured home dealers are also builders or can work with builders to add amenities to your home.
6. Research the dealers or communities. Look for customer testimonials, check their website, and again check the Better Business Bureau and other online resources to see if there have been any complaints filed and remember a good manufactured home dealer or community should have a website that gives you in-depth information about their organization. Also, meet a manager.  Sales persons will not be your contact after the purchase.  Management provides services beyond the home sale.  They are your best resource to learn about a manufactured home community because they work with the residents on a daily basis.
7. Visit the location. After youve done the initial research and made the list of potential dealers or communities, get out and take a drive. Visit the locations anonymously. Get a feel for the business, see how helpful the staff is, what the community looks like, etc. Take notes. At this point, tell them you are just browsing and avoid the hard-sell. Do this for all of the potential business that can cater to your business and compile your notes.
8. Lot Rent / HOA or other dues/fees. If you are purchasing a home in a land-lease community, be sure you are aware of what the lot rent fee is, as well as any Home Owner’s Association fees and what is included in them, for example, water, garbage, pet fees, etc.
9. Find a financial institution. Once you’ve decided what you need for financing, make a list of institutions that can help, and be sure that the dealers or communities on your short list are able to work with that institution. If it is difficult to get this done, don’t fear! Many manufactured and modular home dealers and communities have in-house financing or relationships established with other financing sources. You need to be honest with yourself, and find the best solution for you.
10. Insurance rates/availability. Be sure to have your insurance in place before the home is delivered, or you take ownership.
With a background in print advertising and marketing, Derrick Hachey now has over 10 years experience assisting clients in increasing brand and product awareness. He is currently a member of the ManufacturedHomeSource.com team which was formed in 2003 by experts in Internet Marketing who share the common goal of harnessing the power of the Internet to more efficiently connect potential home-buyers with dealers and communities in the factor-built housing industry across the country. Focused solely on Internet Marketing and how it can benefit the Manufactured Housing Industry for the past 3 years, Derrick has a keen insight into the strategic importance of the Internet as an essential sales and marketing tool.





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