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Start-up says 80% of its Facebook ad clicks came from bots –


Must read if you intend to spend money on Facebook advertising. Let the professionals at Manufactured Home Source help you with any and all of your Internet Marketing needs…we can help you sell more manufactured homes and bring residents to your mobile home park, land-lease community.



Start-up says 80% of its Facebook ad clicks came from bots –

HR 3849 Preserving Access to Manufactured Housing Act

HR 3849 protects against the loss of some 20,000-25,000 jobs, promotes new jobs as a
modest industry rebound is underway and protects the home values of some 9-10 million
residents of 4.4 million pre-HUD Code mobile and manufactured homes. In brief,
here below are some facts and why this bill is needed.
First, this bill has bi-partisan support.
Further, Barney Frank’s office has advised the Manufactured Housing Institute (MHI)
that he will not oppose changes to SAFE and Dodd-Frank, as they recognize that the
unintended consequences of the law currently will adversely impact millions of home
owners and cause about about half of all new personal property lending to vanish.
60% of all Manufactured Housing loans today are personal property (home only, or socalled
‘chattel’ loans). The cost of originating and servicing a personal property loans is
about the same for a $30,000 home loan as a $230,000 house loan. So it is clear that
the business math means that a low dollar value loans will not be economically viable
for a lender – and thus won’t be made – once Dodd-Frank is fully implemented by the
Consumer Financial Protection Bureau (CFPB).
This means current home owners with low value homes will watch their home’s value
plunge, and/or will limit their resale options should they need or desire to refinance,
move or sell.
Since every new manufactured home built represents one full time job, the failure to
pass the bill will cost 20,000 to 25,000 jobs, and will hamper manufactured housing’s
current recovery, which is creating new jobs.
Testimony before Congress has underscored these points, that perhaps half of all personal
property loans will vanish once Dodd-Frank and SAFE are fully implemented.
This means that 4.4 million mobile homes (defined here as a style of factory built homes
constructed on or before June 14, 1976 that are shipped on a permanently attached
frame) and manufactured homes (defined under federal law as factory-built homes built
to the federal HUD Code that went into effect on June 15, 1976) with a value under
$30,000 will be adversely impacted.
The vast majority of those millions of threatened home owners don’t yet know of the
looming impact, but should Congress fail to act, they will no doubt discover this reality
that hard way.
Thus the need for Congress to act as rapidly as possible to avoid the above consequences
is necessary. Thank you for your support of this bi-partisan effort.

SOURCE: Manufactured Home Marketing Sales Management

The Changing World of Online Lead Generation

This is the first installment in a new series from guest blogger Rick Winfield talking about the importance utilizing Social Media to expand your client base.

Back in the “good old days” (like, 2002), online lead generation was pretty straight forward.  First you built a good, attractive website and a good landing/contact us page.  You made sure they gave vistors just enough information about who you were to assure them that you might have what they are looking for so that they would choose to contact you.  Then you sent traffic to them by buying pay per click ads on search engines like Google and Yahoo, sending out emails to targeted lists of potential customers, and attempting to get links from related sites that might attract vistors that would be interested in you.  If you were really lucky with your linking and you did a little on page SEO (Search Engine Optimization), you might even start getting the highly coveted “organic” traffic (ie, free traffic) from the search engines as they “learned” that you had a high valued site.

In addition, you could join lead generation directories, sites that aggregated information about an industry that attracting highly targeted traffic and then pass visitors on to you.  The secret was “casting a wide net,” making sure your company could be found anywhere that potential customers were looking.

However, companies quickly started learning this “secret” formula and the competition increased.  In addition, the web has continued to evolve, new services have grown, and new ways of promoting yourself have poped up all over the place.  Now, in 2012, it can be very confusing and overwhelming to develop a lead generation strategy.  The good news is, the basics are still the same, you still want to “cast a wide net.”  First, you need a good web site and good, attractive landing pages.  Second, search engines are still a great source of traffic, even if there is more competition for that traffic these days.  However, in addition, it’s time to start tackling “Social Media.”  The big difference between the “old” way of doing things and social media is that social media is a 2 way interaction, it’s a conversation.   A blog is a good place to start, as is a setting up a profile for yourself on Facebook, Google+ and LinkedIn (and linking them all to your website).  Contribute content to these regularly and you’ll be surprised how quickly the conversation picks up.  Answer questions and post useful content that comes out of these conversations on your website.

In future posts in this series, we’ll explore more details about the various ways to use social media to support your lead generation efforts.  If this all still seems daunting, the good news is there are experts out there waiting to help you.  Working with a team like (disclosure, I am an early investor in MHS) gives you access to a team that has spent years concentrating on lead generation in the Manufactured Housing Industry.  Utilizing their experience and expertise you can quickly jump start your lead generation efforts!

Best of Luck!


Rick Winfield ( is an
accomplished Entrepreneur, Technologist, and Adventure Skier.  He has been working with Internet start-ups since 1995 and founded several successful internet lead generation companies, including a lead generation incubator that helped start  In addition, Rick has skied deep powder, steep couloirs, and/or big volcanoes on all seven continents.

How the Internet and Social Media Tools Can Help Manufactured Home Professionals Connect with Your Customers and Make More Sales


Manufactured Home Community Owners and Managers and Manufactured Home Dealers have an arsenal of tools at their disposal to help them capture and engage prospective manufactured home buyers (or renters, rent-to-own, etc) but are faced with a potentially overwhelming array of options.
We have been giving a series of presentations to audiences at the Manufactured Housing Institute’s National Congress and Expo in Las Vegas, the Super Symposium of Manufactured Housing Professionals in Albany, NY as well as in webinar format for various audiences of attendees who are interested in selling more manufactured homes and modular homes.

I will summarize the main points of the presentation here but, if you are interested in more detail, the full presentation slides are available here: Increase Manufactured Home Sales with the Internet and Social Media

Why The Internet?


  • Simple: The Internet is Where People are Looking When They are Searching for a Home
  • 90% of all homebuyers begin their search on the Internet according to the NAR


How Large is the Opportunity Presented by the Internet for Selling Manufactured Homes and Modular Homes?


  • As many as 4.5 Million searches are conducted every month on terms related to manufactured homes and modular homes


Why isn’t the Manufactured Home Industry Selling More Homes?


  • Failure to Capture Prospective Buyers
  • Failure to Engage Prospective Buyers


What Tools are Available to Help Capture Prospective Manufactured Home Buyers?


  • Your Own Website (needs to be compelling and probably doesn’t capture much traffic from the search engines)
  • Web Directories focused on Manufactured Homes like
    Manufactured Home Source
  • Manufacturer Websites


What Tools are Available to Help Engage Prospective Manufactured Home Buyers?


  • Email Marketing Campaigns
  • Facebook
  • Twitter


How Can Manufactured Home Source Help?


  • Website Design
  • Search Engine Optimization Consulting
  • Facebook and Twitter Consulting


If you are a member or director of a State or National Manufactured Housing Association we are available to give presentations and/or webinars to help educate your membership and answer any questions they may have.


Contact us at sales(at) to find out more!

Four Common Problems with Internet Lead Handling and Sales Processes

By Chad Carr, Rainmaker Consulting

I am excited about the opportunity to write for this website because I see so many misconceptions about Internet Leads and how they fit into a company’s marketing and sales process.

As a consultant to Housing Retailers for almost twenty years, I have been in hundreds of dealerships. In almost every one of those dealerships there has been a need to improve the process sales people use for handling leads, especially Internet leads.

When I first met the principals at, I was very excited about their ability to deliver Internet Leads to a dealership. But it quickly became apparent that even dealers with a good sales process in place had no idea what to do with Internet leads.

It is not unusual for a salesperson to come up to me at a dealership when the boss isn’t around and start complaining about the stack of garbage leads he is supposed to be working from the Internet. In most of these cases, it takes only a little bit of questioning to identify why the salesperson has this attitude. I can promise you it is never that the Internet Leads weren’t actually good leads.

Let me share a few reasons for these negative attitudes:

Age – In sales there is a saying, “The older they are the colder they are”. Why would anyone think its okay to let Internet Leads sit around for days before we get back to them?

Research shows that customers will lose 50% of their interest in a company or product within 3 hours of their initial inquiry. Yet, as an industry, we average five days before getting back to an Internet lead. That’s terrible.

If a salesperson is handed leads that are old, they are going to be disappointed when they call those leads. Likewise, if they are handed new leads and sit on them for a few days, they will not be happy with their results when they finally do get around to calling.

This makes total sense. If I left you a phone message asking you to call me about the product you are selling and you waited several days before you called me, you would expect the cold shoulder from me. Don’t let this happen to you – call your Internet Leads as fast as possible.

Wrong Expectations – Many times when salespeople call Internet Leads they have the expectation they will be talking to someone who is ready to buy a house.

This can happen, but more often than not, Internet Leads are contacting dealers very early in their decision making process. If you suddenly move into the selling mode with someone you have never met and who is not ready to be sold, you are going to put them off.

As strange as this might sound, the number one thing customers are looking for on the Internet is someone with whom they can build a relationship. Your job as a salesperson is to develop a relationship with that lead first. Selling them a house will come later, but only if you have a good relationship.

Lack of Training – Almost everyone agrees it is important to train salespeople. Dealers send salespeople to factories to gain product knowledge; they send them to sales training to learn a sales process; they may even do some basic telephone skills work with them. However, dealers almost never invest any time or money to train their sales people what to do with an Internet Lead.

For example, if you are responding to an Internet Lead, it is likely you will have to write e-mail. Have you been trained on how to write a good e-mail? Do you know what to include and what to leave out of these e-mails? Do you now how to use the spell check and grammar check features of your e-mail system?

With the Internet, dealerships have a completely new way of collecting and communicating with leads. Dealers need to invest in training their people on how to use this new tool to build relationships and make sales.

Lack of a Process – If a sales manager hands a salesperson a stack of leads and says “See what you can do with these” the whole endeavor is going to be doomed. Every dealership needs to have a written and well-designed process for handling Internet Leads.

This process needs to address how quickly you will respond, how often you will respond, what you will do if the customer doesn’t return your calls, how you will answer the question “What’s the price” and much, much more.

A lot of my work these days is centered on helping dealerships put together an effective process for working with Internet Leads and then training their people how to use that process.

I will try to share some of that information through this blog, but if you would like to get started with your process, I would recommend coming to my free webinar entitled, “Unlocking the Secrets of the Internet”. Send an e-mail to and I will let you know when the next webinar will be held.

Chad Carr is the President of Rainmaker Consulting, a second-generation family business that provides Retail Management Software and Consulting Services for the Housing, RV and Trailer markets.

Rainmaker works with dealers ranging in size from five to six people up to some of the biggest and most well recognized names in the industry. For more information about their services, visit their web-site at or contact Chad at (800) 336-0339 or

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